- Logo Designs
Logo Design Basics
Your logo is a perspicuous glyph or symbolic, identifying mark that conveys origin, identity, or ownership of company, business or your product. It's function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity.
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When asked what makes a "good" logo? Most of us would answer "I just know it when I see it!". The answer is almost completely true. A good logo catches your eyes even if only looking at it for few seconds. The first impression that creates curiousity and embedded the existence of the company in your mind. There are elements for making a good logo. However, it is useless if the logo fails to communicate a desired thought or feeling. Good logo must generate a desired emotional response. A thought-provoking logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. There are three basic types of logos and if you are designing your new logo, always keep it simple, avoid complicated and confusing design.
Symbols and icons are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. Examples: Bank Negara, Petronas, Open University, Merdeka, Apple, Mercedes and Putra
A logotype or wordmark, incorporates your company or brand name into a uniquely styled type font treatment. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience. Images can also be integrated into a logotype, often to great visual effect. Of prime consideration when selecting a logotype or wordmark is legibility and ease of recognition, even when reduced to the size required for printing your business cards. Examples: Bank Islam, Nokia FedEx, Toshiba, Sharp, Canon, Utusan Malaysia, Dunhill and Harian Metro
Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about. There are integrated and stand alone combination marks. For instance, Starbucks logo has the text with the graphic integrated, whereas the AT&T logo has the icon separate from the text. Examples: Pos Malaysia, Universiti Malaya, Tabung Haji, Matrade, Proton, Tourism Malaysia, Tenaga Nasional and Seven Eleven.